As a senior marketing strategist, I provide oversight over both brand development and channel execution for leading pharmaceutical clients.
I bring 13 years of experience of strategy, planning, and implementation for digital initiatives. Originally a programmer, my technical expertise is integral to my strategic role. My capabilities span digital strategy, planning, production, product management, content and social media strategy, as well as digital platforms and infrastructure.
I've worked for and consulted for major agencies, including APCO Worldwide, Upshot Marketing, Cramer-Krasselt, and Hirshorn Zuckerman. Clients have included Microsoft, United Airlines, AirTran, MillerCoors, McDonald’s, IMAX, Washington Redskins, Proctor & Gamble, and Aircell. I have also worked with healthcare clients, including GSK,, Humana, Kaiser Permanente, and PhRMA.
I hold a B.A. in international studies with a focus on international communications from American University.
I have a passion for encouraging women and minorities to enter the STEM industry. I currently volunteers at a local elementary school to introduce students to the fascinating field of technology and computer science.
My professional growth is focused on managing projects, processes and infrastructure, and balancing the bright new thing with the tried and tested.
An avid traveler, I have lived in Tunisia, the Democratic Republic of Congo, the United Arab Emirates, and Italy.
I speak English, French, and a smidge of Arabic. I am a great packer and airport navigator. I have a husband, one son, and two dogs.