Want to succeed in digital marketing? Get technical.

Want to succeed in digital marketing? Get technical.

Even if you’re not a developer, you need a developer’s mind to succeed. There, I said it.

I am so encouraged by seeing children tinker with devices and the internet. For me, the power of knowing how to code is the planning and discipline it instills in you. You need to learn syntax, patterns, and a keen attention to detail. In a very indirect way, you also need to understand how to open and close a thought - think the opening tags of a page, of a paragraph, and of a recursive loop.

What's missing from your social media strategy? The panic button.

It's big, but it ain't big data.